At the heart of Fjordkysten and Sunnfjord, your hosts works not only to create unforgettable experiences, but also to protect and preserve our unique cultural heritage and biodiversity.
Your hosts in Fjordkysten and Sunnfjord
Summer, winter, spring, autumn
Last updated: 03.04.2025
We invite you here not just to explore, but perhaps most of all to feel alive. Here is like home for you. Close to culture and nature. Close to life.
The Sustainable Destination Label
FjordKysten and Sunnfjord are part of the national Sustainable Destination certification program. The label does not mean that the destinations are 100% sustainable, but that they are systematically working on sustainable destination development. Improvements must be documented every three years. The program has achieved "GSTC-recognized status," awarded by the Global Sustainable Tourism Council (GSTC).
Environmental Certification
Visit Fjordkysten and Sunnfjord is certified as an Eco-Lighthouse (Miljøfyrtårn), symbolizing our commitment to sustainable practices and eco-friendly tourism. This milestone underscores our leadership in promoting sustainable practices in our region.
In addition, destination management implements measures that inform, support, and encourage increased sustainability and environmental certifications.
Destination Strategy 2025-2030
Fjordkysten and Sunnfjord are developing with a shared direction for sustainable growth, collaboration, and year-round experiences. Our destination strategy aims to ensure that both guests, local communities, and businesses thrive – in balance with nature and culture.
Resident Survey
The Resident Survey
In the autumn of 2024, Visit Fjordkysten and Sunnfjord conducted a resident survey to map the experiences and attitudes of the local population towards tourism in the region.
The survey has helped us identify both the positive impacts and challenges tourism brings, providing us with guidance for making necessary adjustments.
Some key findings from the survey:
- Visitor Management: It's crucial to ensure proper management in popular areas to reduce negative impacts.
- Regulation of Visitor Volume: Especially during peak seasons and at popular attractions, to prevent overcrowding.
- Infrastructure Development: Improvements in sanitary facilities, parking, and waste disposal stations.
- Nature Preservation: Facilitating and protecting nature, and informing tourists about responsible behavior.
Through strategic planning and collaboration with both residents and businesses, we will continue to develop Fjordkysten and Sunnfjord as a sustainable and welcoming destination for all. Thank you for helping us preserve what makes our region unique!
Responsible Marketing
Responsible marketing is about understanding the needs and circumstances of different guests and providing them with accurate, realistic depictions of the destination and offerings, both before arrival and during their stay.
Stakeholders of trourism in the Fjordkysten and Sunnfjord adhere to defined principles for responsible marketing.
